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User obsession
We start with the user and work backwards. We make every moment magical.
Ownership
We are owners, custodians of adventure. Entrusted with secrets and treasures
Keep exploring
We are explorers of the discovered and hidden world. We never finish learning and always seek to improve ourselves.
Always SUPER
Good enough is not good enough — we owe it to our Guides and Explorers. Bugs get squashed quickly and without hesitation. We are SUPER.
Bigger is better
Thinking small is a self-fulfilling prophecy. We create and communicate boldly, inspiring results.
Shoot often
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk-taking.
Frugality
We are FreeGuides. Constraints breed resourcefulness, self-sufficiency, and invention.
Data drives results
Everything is an assumption until proven otherwise. Data isn’t made, it's discovered and sort-after.
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